Have you ever played Buzzword Bingo?
It's been featured in a classic Dilbert comic strip.
There are online buzzword bingo card generators.
Recently I was asked to deliver a brief keynote to a group of emerging high tech companies from New Zealand. To prepare for the speech, I searched the tech literature for those words which seem to be at the peak of the Gartner Hype cycle.
My advice to the New Zealand high tech community seeking to market their products in the United States is to simply state:
"My product is green certified, embracing a virtualized Linux private cloud computing infrastructure delivered via a modular, scalable, service oriented architecture based on social networking concepts and incorporating business intelligence capabilities. We've written it in Google Apps using a federated and distributed database structure that is customer focused, mobile (runs on the iPad/iPhone/iPod!), and open source, developed with agile methods and Lean principles. Read about it on Twitter, Facebook, LinkedIn, our Blog, or RSS Feed."
Above you'll find a custom Bingo card created with Business Buzzword Bingo.com
The folks in New Zealand have great products and we'll hear the results of their national high tech competition soon.
In the meantime, listen to presentations from any of your vendors and bring your Bingo card. My bet is you'll get a Bingo more times than not!